Meet The Team

For Jason, a life well-lived is measured in miles, chain-links, and the steady hum of tires on tarmac. What began as in early life—marked by the greasy hands of a boy fixing friends bikes in a garage—has evolved into a lifelong career at the heart of the cycling industry. That early spark truly ignited as a young teenager taking friends on a bold expedition to London, where weaving through the bustle of Oxford Street and racing up the red asphalt of Pall Mall revealed a fundamental truth: no other form of travel offers such a raw, visceral sense of freedom.

In the decades since, Jason’s journey has continued with the bike being his constant companion and seen him go on to compete in triathlons across southern England and tackle the prestigious Cape Argus in South Africa, but his true calling emerged in his early days in the adventure challenge industry while leading challenges for charities and corporate groups. He found himself deeply moved by “everyday” people achieving extraordinary feats—individuals who weren’t lifelong athletes but possessed the grit to try. This inspiration became the bedrock of his career in the cycling adventure business, fueled by the firm belief that with the right support (and a little training), anyone can go on to conquer a grand continental cycling challenge.

After many successful years in the adventure challenge industry, Jason moved on in 2015 to create, European Cycling Tours, a thoroughbred cycling experience company designing, planning and delivering cycling holidays, tours and adventures. Bringing all his years of experience and knowledge to now creating unique and exciting cycling holidays and tours throughout Europe for all cyclists from all backgrounds. He still enjoys the charity challenges but now the focus was more about taking people to experience the more exotic, spectacular and famous parts of the European continent.

Now entering 2026, Jason stands as a veteran of the industry with a depth of experience that is difficult to rival. He has personally cycled through nearly every country in Europe, from the rugged mist covered landscapes of Scotland to the sun-drenched coastal paths of the Mediterranean, to the heady heights of the Alps to the spectacular coastline of arctic Norway. This unparalleled geographical knowledge allows him to excel at the intricate art of planning, delivering, and leading world-class tours across the UK and the continent… ask him about his London to Istanbul!

Also a qualified health professional, Jason brings a unique dual perspective to every holiday. He doesn’t just manage the logistics; he acts as a dedicated mentor, offering expert insight into training, fitness, and rider welfare to ensure every guest feels safe and empowered. Whether he is scouting a hidden backroad in the Pyrenees or leading a group through the rolling British countryside, his focus remains the same: sharing the magic of the open road. For Jason, this isn’t just a business; it’s about providing the expertise and encouragement needed to help cyclists of  all backgrounds complete a dream they once thought was out of reach.

Follow Jason on these sites: [Linkedin] [Strava] [Veloviewer]

Clare is a keen sportswomen who has enjoyed many years from youth participating mostly in the netball leagues in and around London. Super competitive, she won’t take ‘no’ for an answer so is the ideal person to keep you motivated while on your cycling challenge or tour.

For many years also, she has been a swim teacher and water polo coach and has taught many children and adults their formative strokes in the pool right up to competing at club level across the southern counties. Now retired from swim coaching, she now has more time to take herself wild swimming wherever the opportunity presents itself, mostly in the South West of England where she is now based.

Super travelled over the years with many trips and holidays through business and family overseas, nothing phases Clare when it comes to dealing with people and situations that can arise when travelling. With a friendly nature combined with excellent people skills, she has developed just the right skills and temperament to ensure everything runs smoothly when in a foreign surrounding.

Following a career in city banking, she is also very organised and the perfect team member to keep things running to plan and on time while you are cycling your bike, organising logistics and hotels so that your trip goes absolutely perfectly! Clare has successfully brought all her transferable skills to the job of company director ensuring the administration and planning is 100% top notch! She is actively involved out of the office too being one of the integral support team on many of the tours, trips and events through the year… she’s also not bad at making sure there are enough bananas to go round for everyone 😄

At European Cycling Tours, our mission is to transform the ambition of every cyclist into a landmark achievement. We believe that the bicycle is the ultimate tool for discovery, and our goal is to open the world’s most iconic roads to everyone—from the nervous beginner to the seasoned endurance rider.

Since 2015, we have committed ourselves to a “People First” philosophy. Drawing on our team’s diverse backgrounds—ranging from British Cycling coaching and professional mountain biking to fire service resilience and personal training—we provide a safety net of professional expertise. We don’t just lead tours; we curate life-changing experiences where logistics, mechanical support, and rider welfare are handled with meticulous British standards of care.

We are driven by the belief that with the right encouragement, “extraordinary” is within everyone’s reach. Whether you are riding for charity, a corporate milestone, or personal pride, we promise to guide you with the same passion that first sparked our own love for the open road. At ECT, we don’t just show you Europe; we help you conquer it, one pedal stroke at a time.